{"id":17438,"date":"2026-03-09T05:30:09","date_gmt":"2026-03-09T05:30:09","guid":{"rendered":"https:\/\/strategicmedicalbrokers.com\/?post_type=videos&#038;p=17438"},"modified":"2026-07-01T10:31:30","modified_gmt":"2026-07-01T10:31:30","slug":"case-study-going-to-market-without-a-price","status":"publish","type":"videos","link":"https:\/\/strategicmedicalbrokers.com\/videos\/case-study-going-to-market-without-a-price\/","title":{"rendered":"Case Study \u2013 Going to Market Without a Price"},"content":{"rendered":"<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1171565730?h=351f5eadb7\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/p>\n<p>What happens when you go to market without an asking price? In this case study,<br \/>\nStrategic Medical Brokers&#8217; Shaun Rudgear and Kathy Mannino break down how they<br \/>\nsold a high-performing, multi-location Arizona medical practice \u2014 specializing in<br \/>\nhormone replacement therapy and medical weight loss \u2014 for 30% more than the initial<br \/>\noffer.<br \/>\nLearn why removing a price ceiling attracted a stronger buyer pool, how a competitive<br \/>\nprocess drove a premium value, and what it takes to successfully close a complex<br \/>\nmedical transaction.<br \/>\nIf you&#8217;re a practice owner thinking about your exit strategy, this is a must-watch.<\/p>\n","protected":false},"featured_media":17440,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"video-options":[206],"class_list":["post-17438","videos","type-videos","status-publish","has-post-thumbnail","hentry","video-options-practice-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"What happens when you go to market without an asking price? 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